NATIONAL FARMERS’ WEEK is a celebration sponsored by the US Department of Agriculture that highlights the important role farmers’ markets play in the nation’s food system.
“It is important for Americans to know that the food they buy directly from their local farmer isn’t just more flavorful, but also has a very real impact on the livelihoods of the men and women who produced that food,” said Farmers’ Market Coalition’s executive director, Jen Cheek. “Farmers and ranchers receive only 15 cents of every food dollar that consumers spend at traditional food outlets, and they often have to wait a significant amount of time to receive payment. At a farmers’ market, 100% of your food dollar goes to your local farmer immediately.”
Cheek added, “When farmers and farmers’ markets thrive, so do we. From vibrant community gathering places, to increased access to fresh produce, to protecting our land and water with sustainable farming practices; we are all better off when they succeed. And for these hard-working farmers to succeeed, they count on their neighbors to shop regularly at farmers’ markets. National Farmers’ Market Week provides an important opportunity to share these benefits and to encourage more Americans to shop local.”
DID YOU KNOW?
U.S. farmers and ranchers provide citizens with access to healthful, locally, and regionally produced foods through farmers markets, which are expanding and evolving to accommodate the demand for a diverse array of agricultural products.
Farmers markets and other agricultural direct marketing outlets provide infrastructure to assist in the distribution of farm and value-added products, thereby contributing approximately $9 billion each year to the U.S. economy, and
Farmers markets serve as significant outlets by which small-to-medium, new and beginning, and veteran agricultural producers market agricultural products, generating revenue that supports the sustainability of family farms and the revitalization of rural communities nationwide.